In today’s fast-paced commercial environment, astute protection of intellectual property is pivotal to business success.
Lloyd & Lloyd has assisted Australian businesses from a range of industries with the ownership and protection of intellectual property including branding, licensing and transfer of confidential information.
We offer expert intellectual property advice and dispute resolution services for:
Copyright protects the “original expression of ideas”. It can apply to:
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Legal registration of a trademark is the most effective way to protect a brand or product name. Registration is not mandatory. However, registration does make it more difficult for a competitor to register the same or a similar trademark. If a company doesn’t register their trademark, they rely on their reputation to defend a claim to it, which can be much more challenging and open to legal interpretation.